Introduction to About

If you’re an author or aspiring to be one, it’s important to recognize that writing encompasses more than just publishing your material. I authored a non-fiction book about my hobby and subsequently built a thriving business. I can share insights on how I engaged with my audience, enabling you to do the same.

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So, You Wrote a Book. Now What?

Publishing a book can be challenging, and many services are available to support authors in achieving this important milestone. However, this site focuses on what happens after the publication process.

If you’re savvy, which I believe you are, you may have already begun developing your author platform. Once your book is published, you can dive straight into your next writing project while leaving marketing to others or actively engaging with your audience.

Your readers are eager to connect with you, and potential fans are out there waiting to discover your work. Taking charge of your audience’s growth is crucial for the long-term success of your writing career.

Your Fans

Your fans exist in various places, which presents both an exciting opportunity and a challenge for connecting with them.

For instance, if you’ve released your book on Amazon, it becomes accessible to a broader audience seeking new reading material, potentially gaining you some fans. However, it’s essential to recognize that your future audience may engage with different mediums. Some individuals may exclusively enjoy audiobooks rather than written content, while others might not venture beyond platforms like Facebook when searching for new material.

Moreover, certain individuals are drawn to podcasts or prefer following creators on YouTube. There’s also a significant audience on platforms like TikTok that you may want to reach.

To develop your author platform effectively, your first task should be to find out where your potential fans congregate. While there may be some limitations, resources are available to help you navigate these challenges and connect more effectively with your audience.

Written Content

Connecting with your fans begins with effective written content; as a writer, you already possess this vital skill.

You’ll need various types of written materials to engage with your audience. Firstly, consider email marketing letters; they are a powerful tool for reaching out to your readers. Newsletters work particularly well for fans of fiction authors, while a nurturing email cycle is more suitable for non-fiction authors. Regardless of your genre, you will have many emails to create.

Additionally, articles will be essential for your website. Establishing an online presence is important, and your Author Platform will assist you in building a website tailored to your business needs.

This covers the key aspects of written content. However, to maximize engagement across platforms and generate a continuous stream of social media content, this material should also be adapted into video and audio scripts.

You are well-equipped to take on these writing tasks.

Audio Platform

Recording audio in a closet can be more complex than just writing down your thoughts. The reason for choosing this space is that the clothes around you provide a snug environment and help absorb outside noise, leading to a clearer audio recording.

While you might consider renting a professional studio or setting one up at home, your immediate goal is to acquire a microphone and identify a quiet recording space. I’ll help you find an affordable yet quality microphone that meets the Amazon AUX Audiobook requirements.

Podcasting, however, allows for slightly more lenient audio standards, as listeners often hear background noise while driving. Having a podcast is great, but it’s also important to be ready to appear as a guest on other shows.

Having a podcast can be as straightforward as owning a website. While it’s not overly complicated, you can take several essential steps to ensure success.

Video Creation

Is it reasonable to assume that you have a mobile phone? Yes, it certainly is. A mobile phone provides all the video recording capabilities you need.

Many top video creators use their phones for recording, and I often do the same. Investing in a high-end camera isn’t necessary at the outset. However, it may become useful later, especially in a dedicated space like a spare bedroom or a backyard shed.

In some cases, upgrading to a better camera is driven by the desire for improved audio quality in your videos. However, there are cost-effective solutions that can help you achieve good audio without breaking the bank. Once you become familiar with these options, you’ll find it straightforward to enhance your video production.

Once your book content is ready, you can transform it into an engaging website article. In this article, be sure to incorporate your YouTube video and podcast episode related to the topic. This approach enhances your search engine optimization (SEO) by creating a multimedia-rich post.

Additionally, you can produce compelling video clips for TikTok or host a live stream across platforms like Facebook and YouTube. Your audience is widespread, and this strategy ensures you reach them effectively.

Your audience will have certain expectations. Regardless of the nature of your content, if you do not provide them with products or services that could benefit them, they may express dissatisfaction. Therefore, generating sales becomes essential for the growth of your business.

For fiction authors, promoting sales of your current books and your upcoming releases is a given. However, consider expanding your offerings to include branded merchandise such as coffee mugs, t-shirts, and other items.

For non-fiction authors, the opportunities extend beyond book sales and merchandise. Think about creating courses based on your expertise. Your fanbase may actively request these offerings, which is a positive indication that you are building a viable business.

I recommend diversifying your revenue streams. Many video creators depend solely on their YouTube channel for income. To broaden your financial base, explore merchandising options, such as apparel.

Moreover, having a structured plan is vital. I advise my students, “It’s not about the specifics of your plan; what matters is that you have a plan in place.”

Let’s collaborate to develop a strategy that can help you make a significant impact.

Summary of About

Writing a book is an impressive achievement. Congratulations on reaching this milestone! However, it’s important to consider strategies for generating income beyond book sales.

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• About Jon Friedl