After creating a lead magnet for your email subscription page, your audience opts in to receive regular emails from you. Whatever should you tell them? Help educate and empower them, and, frankly, rarely sell to them.

Support and serve your audience through the email they have courageously provided you. Schedule emails to be sent every few days, where an entire sequence of four to five emails covers about ten days. The first sequence, like every other, has five emails, while the second sequence, like every other, has six emails.

The remaining four emails in each community nurture cycle sequence have a specific theme:

1. Audience Empowerment
2. Your Credibility
3. Teach Them Something
4. Someone You Admire
5. The Big Ask
6. Survey Says!

Each email subscriber is immediately placed at the beginning of each sequence upon subscription. At the end of each sequence, they are automatically moved to the next sequence. Ideally, they’ll never see most emails again, but they’ll be offered both small and big-ticket items unless they’ve already purchased them.

A Community Nurture System creates a journey for each audience member. It’s a workflow that builds a relationship over time. Take them on a journey with evergreen content, not a static newsletter.

The tone of this email is from a friend. Express yourself in a friendly way that appreciates their work. Create a connection with that fan by suggesting they schedule a free, 15-minute chat, using YouCanBook.Me.

Starting something new takes bravery. This email is your way to show support, when many in their lives don’t get what they are trying to do. By permitting them, they get a sense of belonging.

To convey this audience empowerment, consider writing a story-based email based on a personal experience. Otherwise, write about something that feels like a life lesson. The email should have a beginning setup, a middle lesson, and end with an inspirational statement that leaves them feeling understood and motivated.

This second email is your opportunity to showcase one of your platforms, like your website, podcast, or YouTube channel. They likely signed up through one of your articles or the link at the top of your homepage. You could direct them to a specific article they might not have seen. This email should demonstrate your expertise and establish you as someone worth listening to.

Eventually, you’ll be interviewed by reporters or other podcasters. Show them! This email is where you demonstrate your credibility by sharing that other reporters or podcasters consider you essential.

These emails may contain an external link to an interview, podcast, or blog post. Add your personality to this email, rather than a dry press release. Write about one of your clients’ stories if you haven’t yet been featured.

This third email aims to change their perspective on a key aspect of your content space. Make it a quick training lesson, a life hack that matters. The purpose of this email is to demonstrate your teaching capabilities and encourage them to act.

Walk them through something small and tangible. This is different than a life lesson. It should provide quick results.

Be witty and intriguing to draw them into the training. You can write a short email with a link to a training video, or a longer email up to 1,000 words that includes the training. Alternatively, please link to a landing page video that suggests a tiny next step that gives them something easy to do, which is extremely useful.

With this fourth email, you recommend something you love – an influencer, book, or low-cost product. You can use affiliate links by linking to the recommended book from your Amazon Associate account. As always, use the correct legal markings for affiliate links (I am not a lawyer, so I cannot offer legal advice, but you can Google it.)

The focus of this email is to show that we care about more than just selling our own products and services. If they buy the product, they will associate you with it. If it’s a good product, it’s a win-win situation.

You can present this recommendation straightforwardly or in a story-based format. The goal is for your fan to get to know what you love. Make sure to include the specific reasons why you love what you are recommending.

This last email, the ninth overall, is about your big-ticket item. It’s asking them to buy one of your more expensive products or services. Ask them to take the next step with you.

Ask them to buy your product or service. This email includes no stories because it’s time for them to act. Most other businesses don’t do this; instead, they rely on irregular sales emails, which often yield just as infrequent results.

If an audience member purchases this product, automatically tag them in your purchase process so that they never receive another email offer to buy it. Doing so is simply courteous. It’s also how you segment an email subscriber to be a contact for your great product or service.

Send this survey email every other sequence, approximately once a month. Why? Because you want a thoughtful, meaningful, and therefore valuable response from your audience.

Sending out a survey question in every sequence makes it routine for your fans, while every other sequence comes across as wanting your feedback rather than you appearing needy. It shows that you care about their opinions, what they think about, and what they want from you and your brand. These survey responses provide valuable insights into your audience’s needs.

There are so many questions to ask! Some answers will be multiple choice, others on a percentage scale, and still others will be a text response. Your analysis of audience responses will be everything you need to guide your business until next month.

Create a lead magnet for your email subscription page, so your audience opts in to receive regular emails from you. Help educate and empower them, and, frankly, rarely sell to them.

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