Video production is crucial to your strategy as an author who has transitioned into entrepreneurship. The videos you create will be categorized into three essential types, each playing a significant role in the success of your business. Initially, you will focus on producing one type of video, and as your follower base grows, you can seamlessly integrate the other categories.

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When creating videos, it’s essential that your initial entries aim to be breakthrough videos. These videos are crafted with a high production value and designed specifically to engage viewers who may be discovering your content for the first time. Successfully capturing their attention can transform these viewers into dedicated fans.

To achieve a breakthrough video’s impact, consider it your opportunity to make a strong first impression on potential fans. Presenting yourself and your content in the best possible light is crucial. Therefore, these videos should demonstrate a high level of production quality.

Typically, a breakthrough video will necessitate the following elements:

• Studio-level production quality for both audio and video
• A professional appearance in both personal attire and studio setup
• The highest quality video editing you can provide, including effective use of B-roll and relevant images

Once you have established a base of fans, you should start creating community videos. These videos should have a casual and relatable vibe; live streams are a prime example of this format.

You can produce various other types of community videos in addition to live streams. These can be categorized into short-form and long-form videos. Short-form content, known as “shorts” on YouTube, typically lasts 59 seconds or less.

Other examples of short-form videos include:

• Updates
• Announcements for upcoming events, such as live streams
• Question and answer sessions

On the other hand, a long-form community video may include a live-stream event that you broadcast simultaneously to your YouTube channel and various social media platforms. It’s advisable to recruit some of your most engaged fans as moderators for your YouTube channel. While you can personally handle any disruptive comments, having moderators will facilitate quicker resolutions to any issues, ensuring a better viewing experience for your audience.

Once you have established a solid fan base—determining the ideal number is a key business decision—you can start producing sales videos. Like breakthrough videos, these productions are professionally crafted and focus on a defined call to action.

Calls-to-action (CTAs) can take many forms, depending on your offerings. For instance, prompting fans to join your email list qualifies as a CTA, as do videos promoting your consultation services.

Typically, email subscriptions and consultations will serve as the initial two offerings in your product lineup. Over time, you may expand to include a foundational course titled “30 Days to…” followed by an advanced “Labs” course lasting 6-8 weeks. The foundational course will comprise recorded videos, whereas the advanced course will feature a weekly Zoom meeting for in-person interaction.

When beginning your video content journey, focus solely on breakthrough videos. These videos are crucial for connecting with viewers and helping them become fans of your brand. During this phase, you’ll work on establishing your brand identity through these initial breakthrough videos, which play a vital role in audience growth.

As you gain a significant number of fans—however many you choose to define as substantial—you can then progress to creating community videos. Live streams offer a fantastic chance to engage with your audience, where you can respond to questions that can later be converted into short-form community videos. Additionally, you can create more short-form content by sourcing questions from fan emails or comments on social media.

Shortly after launching community videos, you’ll begin producing sales videos. Your first sales video should promote your website’s email subscription page, and your second sales video will likely focus on your consultation landing page.

As you expand your product offerings, you’ll continue to create more sales videos. One potential addition could be an online course focused on fundamental topics, with subsequent offerings possibly covering advanced topics.

Once sales videos enter your strategy, the suggested long-term ratio for video types is as follows:

• 50% breakthrough videos
• 25% community videos
• 25% sales videos

However, you should initially concentrate on 100% breakthrough videos. After building a sufficient fanbase, aim for a balanced mix of 50% breakthrough and 50% community videos.

As an author transitioning into entrepreneurship, video production will be crucial to your strategy. Videos can be categorized into three essential types, each contributing significantly to the success of your business. Initially, you will focus on creating breakthrough videos to help establish your brand. As your follower base grows, you can introduce community and sales videos to engage your audience further and drive revenue.

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